HEALTH TOURISM IN WESTERN EUROPEAN COUNTRIES

HEALTH TOURISM IN WESTERN EUROPEAN COUNTRIES

Western Europe has long been one of the key regions for health tourism. The development of medical practice and the availability of qualified medical facilities in Western European countries have made these countries the centers of health tourism. Although Europe is a producer of medicine, the same quality of healthcare for people in Western Europe can be achieved at much lower costs in different countries. For this reason, Western European citizens prefer different countries for health tourism.

Preferred countries for health tourism in Western Europe

The following European countries are in demand in health tourism:

• Bulgaria

• Czech Republic

• Denmark

• England

• Hungary

• Norway

• Poland

• Sweden

• Turkey

Turkey is one of the world's leading names in health tourism with over 1,200 public and private hospitals. Many provinces in the country, especially Istanbul, Ankara and İzmir, create opportunities for health tourism, and in this regard, Western European countries prefer Turkey due to their health tourism needs. There is a great demand from Western Europe for Turkey to receive services, especially in fields such as transplantation, neurosurgery, orthopedics, cardiology, ophthalmology, cosmetic surgery and dentistry.

What can be done to make Turkey attract the interest of Western European health tourists?

Turkey is one of the countries that shines in health tourism and is gradually increasing its capacity. Now let's talk about what Turkey can do to appeal to more medical tourists among Western European citizens.

1. Professional content marketing activities

Research and user experience are very important in Western countries. For this reason, organizations wishing to implement health tourism activities that will appeal to Western European countries must first develop a professional content marketing strategy. Content marketing strategies should be focused on many digital channels, especially social media and websites in languages ​​such as English, French, German and Italian.

2. Company website and current website

The number of institutions involved in health tourism in Europe is quite high. Therefore, you must use digital channels effectively to reach European tourists. At this point, creating a company website will be one of the most important areas of activity. European tourists follow relevant websites closely. Professional, user-friendly and language-optimized business websites can bring more European medical tourists to Turkey.

3. Multilingual SEO study (search engine optimization).

In addition to having a corporate and up-to-date website, it is also necessary to invest in successful SEO work. If your SEO work is done in more than one language, you can reach more users. You can get more European medical tourists with SEO support in different languages ​​like English, German, French, Italian and Spanish.

4. Search Engine Advertising (SEM)

Search engine advertising is a very important customer tool for companies operating in European countries. You can reach more medical tourists with professional support for search engine advertising in health tourism and efficient use of your advertising budget.

5. Social Media PR Studies

To reach potential customers in Western Europe in health tourism, you need to focus on social media campaigns. You should do PR work and maximize customer engagement by creating a business account on a popular social media application. In this way, you will appeal to more customers.

6. Impressive health tourism packages

While European citizens prefer other countries when it comes to health, they are also investigating travel packages. Therefore, you must create an impressive health tourism package. You can reach a wider audience by attracting successful business partners in health tourism, especially in Europe.

Why should Western European tourists prefer Turkey in health tourism?

• Low costs

• Close location

• Experienced doctors

• Holiday opportunities

• Strong healthcare system

• Foreign population

• Successful PR work

• State-of-the-art healthcare services